TikTok with over a billion users became the world’s most popular social media app. It is the best interactive platform to create and access content. A larger user base is continuously increasing the competition for people’s attention. So, it is important to make sure that your content stands out from the crowd to get more TikTok views and likes. Here, you will find the most effective strategies to get more views and likes to develop a successful TikTok presence.
Why are views important on TikTok?
A view on TikTok is counted when your video starts to play. When any user watches your video more than once or it auto plays or loops, each play is considered a new view no matter whether users play it for one or two seconds. However, a view is not counted when you watch your own video.
When a video has many views, TikTok’s algorithm promotes it to a wider audience, assuming it is a high-quality video that the audience wants to see. Reaching a broader audience helps in getting more engagement, leading to more shares, followers, likes, or comments. Getting more views can also help you meet the minimum requirement of the Creator Fund, requiring 100,000 views and at least 10,000 followers in the past 30 days. By getting genuine views, you can also get opportunities for brand deals and sponsorships.
Why is getting lots of likes on TikTok important?
How many likes you are receiving on your TikTok post is important because they reflect influence and popularity. Creators with lots of likes on their videos are likely to bring more attention to other users. As a result, they get more followers and expand the reach of their content. When people see that other users have liked a post, they are encouraged to watch it and join the conversation. It helps develop credibility and a successful presence on the platform. Having lots of likes can also improve the visibility of your content among sponsors and partners.
Strategies to increase views and likes on TikTok
If you are not getting as many views and likes as you would expect, follow these practical strategies:
Use hashtags in your content.
Hashtags help the algorithm understand what your content is about and who might be interested in viewing it. This means TikTok can make it visible to the audience interested in specific topics. Hashtags are also important to let the audience find your post through search. Adding trending hashtags relevant to your topic and audience increases your content’s chance to appear on the For You page of potential viewers. Click on the Discover tab and then hit Trends at the top of the screen to find which hashtags are presently trending on the platform.
Post regularly to stay relevant.
Posting regularly is important on TikTok if you want to grow. People watch much more videos on TikTok than other video platforms. So, upload more content, at least 2-3 posts a day to improve viewership and get more TikTok likes. The more content you post, the better the possibility that you will go viral. You can discover the popular trends to get inspiration for your content creation. You can also ask your audience for their feedback or make a new video from comments. Splitting your video into two to three clips will help you keep viewers engaged and they will watch all those videos instead of one.
Take advantage of TikTok trends.
TikTok has plenty of sounds, filters, and effects, but a few of them trend at a specific time. Also, the trends change quickly on the platform, so make the most of them as soon as possible. TikTok promotes trends in the algorithm to create excitement and engage the audience. Using trends in your content strategy can increase your chances of getting seen on For You pages and boost views.
You can collaborate with leading influencers or generate challenges associated with the trend to expand your reach and drive more engagement. To find trending effects, access TikTok’s camera, click Effects, and find a tab with popular effects. Choose the appropriate effect and record and upload your video. If you find any appealing filter but don’t need it right now, bookmark it to use later.
Keep your videos short and interesting.
TikTok videos under 30 seconds tend to appear on the For You pages. Also, viewers who like short videos are more likely to watch them multiple times, thereby increasing your views. Though you can create up to 10-minute-long videos on TikTok, they are effective when you are telling a story, explaining a topic, giving a tutorial on something, etc. If you are posting any entertaining video, keep it short and relevant.
Use UGC (user-generated content).
Remember, people trust content that is created by other users. Incorporating user-generated content in your content strategy can help you get more views and likes on TikTok as users have created it themselves. By including UGC in your posts, you can make your viewers believe that you appreciate their effort, encouraging them to keep engaging with your posts regularly.
Duet with trending creators.
Duet is the most powerful feature of TikTok that allows your videos to appear beside the video of another creator. This allows viewers of both creators to watch the video at the same time, increasing views at a comparatively faster pace. Note that you would not be able to record videos with another creator if they have disabled the duet feature. To take advantage of this feature, search for a required video, click ‘Send to’, and tap Duet. Choose the desired layout and record your video.
Use captions.
Most of the audience first pays attention to the caption to decide whether or not to watch the video. Use interesting captions that tell the audience why they should watch your video and also create suspense for a big reveal. Your caption can keep the conversation active in the comments.
